Leads are records. Calls are conversations.

The four things you can actually buy

The last row is the whole argument. With any lead product you pay for the record whether or not a conversation happens, so your effective cost per conversation is the sticker price divided by your contact rate — a number the seller does not control and does not warrant.

Why "exclusive" solves less than it promises

Exclusivity fixes competition. It does not fix contact rate, wrong numbers, or the fact that interest decays from the moment a form is submitted. An exclusive lead you never reach costs exactly as much as a shared one you never reach.

What a call costs you when it's bad

This is where the models genuinely diverge. On a lead you have no recourse — the record was delivered, and delivery was the deal. On a call there are three layers before you eat it:

• Under the qualifying time — never bills. Credited automatically, no ticket.
• Qualified but defective — nine named dispute grounds, open from the call row, credit back to the wallet.
• Structural — daily caps and concurrency limits stop a bad day before it becomes a bad week.

Where calls are the wrong answer

They are not always the right buy. If you have a large downline that needs feeding on a fixed daily budget, or you work a long nurture cycle where the first conversation isn't the point, records still make sense. Calls suit an agent who can sit on the phone and would rather pay more per conversation and have fewer of them wasted.

We don't sell aged data and we don't resell a call. That narrows what we can sell you, deliberately.